The People Behind The Businesses Make The Story.

Brenda made me feel welcome from the moment I visited her studio. She even took time to talk with me about my own skin and recommend products. Her services welcome men, too.

She's spent more than 13 years building The Skin Room and an amazing team around it. Whenever she talks about her work, you can hear how much she cares about helping people feel good in their skin. I'm proud to be part of her business's support system.

Carlos, his wife, and their children have spent 17 years caring for this family business. David is pictured with us, but the whole family plays a part.

When I first visited, their payment costs included nearly $500 a year in platform fees and over $300 a month in transaction fees. Carlos stays busy, so it took a few visits before we got to work together. Along the way, he welcomed me like family, showed me his craft, and even repaired my boots.

Francisco helps drive the work at Xclusive, and spending time there showed me how much the whole team contributes. There's a real family bond in the shop.

I had the chance to set them up with a modern payment terminal and gateway to make accepting payments easier. Supporting a team that puts that much care into its work is exactly why I started FUERZA.

I was referred to Priscilla after her old provider left her with a disabled terminal and wanted nearly $300 for a replacement. I went to meet her in person and helped submit her application that day.

Her account was approved two days later. I delivered and trained her on a new Valor VP100 at no equipment cost, with a lower rate than her previous provider and someone she can reach directly when she needs help.

Jaime is the owner pictured with me outside United Auto & Transmission. It's a privilege to meet the people who keep neighborhood businesses running and learn what they've built.

FUERZA is about showing up for owners like Jaime with attention to their business, their payment needs, and the kind of support they can reach personally.